Chief Marketing & Experience Officer
Purpose-driven, customer-centric growth leader with a track record of multi-sector, omni-channel innovation across corporate, community, education, and agency domains.
Most recently, Jeff served as Vice President of Marketing and Communications at Jostens, where he led division and enterprise marketing activities including the development of several digital initiatives and virtual offerings helping high schools and colleges preserve important traditions in the face of COVID-19. Prior to Jostens, Peterson’s agency and corporate experience includes over 20 years at General Mills and Best Buy, where he led consumer/customer promotion, education/cause marketing, brand, and corporate philanthropy initiatives for both companies.
Peterson earned a bachelor’s degree in communication studies from Gustavus Adolphus College and a master’s degree in Business Communication from the University of St. Thomas, where he served over 10 years as adjunct faculty.